Color choice depends on water clarity, not preference. In muddy water, a natural-toned lure disappears — it has no contrast against the suspended particulate and throws no silhouette. Dark colors create the strongest outline in low-visibility conditions.
Muddy water: Black, dark blue, junebug — silhouette over flash.
Clear water: Green pumpkin, watermelon, shad patterns — match the bait.
Stained water: Dark base with chartreuse accents — split the difference.